Vendor Accelerator

Services For IT Vendors and Distributors

Strategy

Recruitment

Cam & BDM

Surveys

Partner Enablement

Speaking

Vendor Maturity Level

Enhance your channel strategy, boost recruitment efforts, and optimize CAM and partner productivity

Channel Program Strategy

Whether you are an emerging startup or an established IT channel vendor or distributor, our channel improvement consulting engagements involve collaborating with your leadership team, as well as all levels of management and staff. Together, we evaluate your current channel and operational performance levels and develop a customized improvement strategy. Our aim is to help you achieve tangible and measurable success in your channel operations.

Partner Recruitment

Our partner recruitment services accelerate the growth of your channel by effectively promoting your brand, partner program, message, and call to action to our extensive network of more than 30,000 highly engaged and responsive MSPs in the industry. We manage various marketing activities on your behalf, including email campaigns, newsletters, social media promotion, and surveys. Additionally, we host and produce our own webinar series and events, which attracts the partners you desire.

CAM & BDM Enablement

We have facilitated numerous sales and enablement training sessions for CAM (Channel Account Managers) and BDM (Business Development Managers) across leading distributors and vendors in the channel. Our training programs, focus on increasing engagement, surpassing partner recruitment targets, and boosting partner performance. We offer comprehensive sales training, sales planning, and QBR (Quarterly Business Review) execution and reporting processes. Contact us today to explore how we can enhance the performance of your CAM, BDM, and partners.

Channel Partner Surveys

Our Survey Research Services offer comprehensive solutions for conducting market research, competitive analysis, and feedback surveys. We handle all aspects of the process, including marketing, hosting, data collection, and delivery of online surveys. With access to our extensive network of over 30,000 IT Service Providers, VARs, and MSP channel partners, we can ensure a wide reach for your surveys. Our services cover questionnaire writing, survey hosting, administration, data analysis, and report delivery. Whether you need to refine your channel strategy or create industry reports and white papers as lead magnets, we have you covered.

Partner Sales Enablement

Our highly acclaimed sales training programs and workshops, both virtual and live, are renowned in the industry for their effectiveness. Attendees, distributors, and vendors have consistently praised the quality of our training. We employ unique and specialized sales techniques that have proven to be extremely successful in boosting MSP sales velocity, reducing sales cycles, and significantly enhancing channel performance. Through our proprietary and trusted sales methods, our clients' partner channels have generated hundreds of millions of dollars in new revenue.

Speaking & Facilitation

Thanks to our wide-ranging connections with industry leaders and influencers, we have the ability to secure speaking opportunities for our clients in front of their desired target audience. Whether it's industry-specific events or broader IT and cybersecurity gatherings, we can coordinate and arrange these engagements. We handle all the necessary preparations, such as organizing the event, creating marketing collateral, managing social media posts, and any other required tasks. Additionally, we assist with post-event follow-up according to our client's specific needs.

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